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Praveen Kumar

I’m Praveen, a product designer.

I design and build products for early-stage startups, often shipping the frontend myself. Currently, I’m the sole designer at Finominal, building analytics tools for investors.

You can reach me by or find me on LinkedIn. Here’s my resume.

About Praveen

A little about me

I’m based in Bangalore, and I’ve always been drawn to interiors, block puzzles, and anything built with intention. That love for craft shaped how I design. I enjoy making things that feel clear, considered, and deliberate.

I’m currently exploring how spaces guide people and looking at interior design for inspiration. It’s still experimental, but I’m loving it so far.

Driven by curiosity

I’ve been building A LOT with Claude Code. It really pushes the limits of what I can communicate and makes it far more fun to ship interactions myself.

Over the years I noticed my thinking expands with what I can actually build. That’s why I always keep an eye out for new tools and technology. I like to think of it as having more tools on the workbench to shape ideas with.

My design journey

It’s been pretty self-directed. I learn by picking up new tools, going with my intuition, and building things I genuinely love.

If you’re building an early-stage product, . I’d love to make something useful together.

Experience

FinominalProduct Designer · Jun 2025 – Present

Before: Advisors hunting across 10 tools. Overlapping tools, two of them unused, with navigation that fought the user. After: 8 revamped, 2 retired. Rebuilt the core tools around how advisors actually work.
Before: Ideas stuck waiting on handoff. New tools queued behind the design-to-dev handoff. After: 2 tools shipped in Claude Code. AI Statement Reader and Cost Impact Analyzer.
Before: Figma and code drifting apart. No shared system, so every screen needed explaining. After: One system, one design.md. Design and code stayed in sync without handoff meetings.

Tandemloop TechnologiesProduct Designer · Dec 2022 – Apr 2025

Before: PMs lost in menus. PMs spent more time navigating menus than working. After: +30% task completion. Strategy.zero: rebuilt the information architecture.
Before: Support queue climbing. Confusing navigation kept turning into support tickets. After: −40% support tickets. Same redesign, fewer people stuck.
Before: Traders distrusted black-box AI. Traders wanted AI insights, not automation they couldn’t see into. After: Shipped live. InvestIT: readable AI insights, trader stays in control.
Before: Too complex for first-time job seekers. Existing tools were too complex for first-time job seekers on mobile. After: 80% task completion. Karya: mobile-first, tested across 3 iterations.
Before: Prototypes took weeks. Testing an idea meant weeks of mockups before anything was real. After: Now they take days. AI prototyping workflows with v0 and Cursor.

How I work

  1. 01

    Start from the root

    Before I open Figma, I ask why. Usually more than once.

  2. 02

    Own it completely

    I treat every project like my own product. I fix things before anyone asks.

  3. 03

    Move with intention

    Fast when the path is clear. Slow when the work needs it.

  4. 04

    Stay curious, stay humble

    Strong opinions, held loosely. The best idea wins.

Things I admire

Mac setup
Shelf
Tiny house
Watch
1970s Porsche 911