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Invest IT

B2B · WEB APP

AI-powered automated trading platform that connects investors with expert traders.

About the Project

InvestIT is an AI-powered automated trading platform that connects investors expert traders.

Due to NDA restrictions, some design details and artifacts cannot be shared.

My Role

Sole designer. Worked directly with stakeholders to scope requirements, led the end-to-end design process, and managed handoff with dev teams.

The Problem

Most retail investors in India don't have the time or expertise to actively manage their portfolios. Over 80 million Demat accounts exist as of 2023. 90% of traders incur losses. 1% consistently profit.

How do you let a busy professional benefit from expert trading knowledge without becoming a trader themselves?

Approach

InvestIT pairs AI-generated trading signals with human trader oversight. The machine handles market analysis; the trader applies judgment on final decisions. My job was designing the experience layer that made this feel trustworthy and legible to the investor.

Designs

Outcome

Shipped an automated trading system for a firm.